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December 8, 2019 CONTACT

Julie Aitcheson, Author at Hemp Market Report

Julie AitchesonJulie AitchesonDecember 2, 2019
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5min00

Skateboarding has long been considered an “outlaw” sport on the recreational spectrum, attracting those for whom the structure and homogenous culture of organized athletics holds little appeal. Its anti-establishment origins, outlined in greater detail in this 2013 Skateboarding Magazine article, can be traced back to surfer culture, as wave riders realized there might be a way to surf city streets with the same élan and excitement that they applied to hanging ten in the water.

Both snowboarders and skateboarders have been associated with having a friendly relationship with cannabis. There is speculation that the original California high schoolers that met at 420 to get high, most likely rode on skateboards. Snowboarding’s admittance into the Olympics made many athletes ponder kipping the event if they had to give up smoking pot. The Olympics seemed to look the other way. Many professionals in both sports made no effort to hide their love of cannabis, which kept the rebellious nature of skateboarding intact.

But in recent years, skateboarding has moved away from the fringes and into the limelight with the popular X Games, an extreme sports event produced, hosted, and broadcast by ESPN, and demonstrated by the fact that skateboarding will be an official Olympic sport in Tokyo in 2020. This has given rise to some concern that the stereotype of the stoner skater will be proven true enough to keep some of the sport’s top athletes out of contention, as it did skateboarder Corey Juneau. Ranked seventh in the world, Juneau was suspended for six months after testing positive for THC in 2018.

As skateboarding’s competitiveness, popularity, and main street respectability grow, some of the sport’s biggest names are stepping out in front of companies that promise clean, potent, risk-free performance enhancement through CBD. Michael Apstein, a founding partner of Primary Growth Partners, says that “There is a long history of outlaw brands from other market segments breaking through to the general market – from surfing and skateboarding to extreme sports and certainly in music, apparel and recreation brands.” As the benefits of CBD gain visibility in all corners of the marketplace, skateboarding’s top athletes are endorsing products that provide low THC or THC-free alternatives to marijuana. Old school skateboarding legend Tony Hawk has even developed Birdhouse CBD Balm by producer Canna Hemp, a line of CBD recovery creams that target the epic aches and pains of the action sports market.

Professional skateboarder Andy McDonald, 23-time X Games medalist and 10-time world champion, recently partnered with CBD manufacturer Extract Labs to spread the word about the benefits of CBD for extreme sports athletes. McDonald, who used his platform as a professional skateboarder to take an anti-drug message all the way to the Clinton White House, credits the pain-alleviating benefits of hemp-derived CBD for helping him manage the cumulative effects of over 35 years of skating.

Social CBD, a company that markets a range of hemp-derived CBD products that guarantee a 0.0% THC content, recently hooked X-Games Skateboarding gold medalist Nyjah Huston as a spokesperson. Huston stakes his legacy as the winningest skateboarder in history on Social CBD’s promise to deliver a product pure enough to endure the scrutiny of the Olympic committee.

As skateboarding continues to move deeper into the mainstream of competitive sports, its shining stars will no doubt continue to seek out the healing benefits of CBD and the sponsorship dollars of those companies intent on making it the must-have, performance-enhancing supplement for extreme athletes.


Julie AitchesonJulie AitchesonNovember 19, 2019
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4min00

CBD products are finding a robust market among yoga moms, career women with boho-chic sensibilities, and social media lifestyle mavens alike. These are busy women with the means to incorporate wellness and lifestyle elements into their daily routines that might have once been the exclusive purview of L.A. celebs or NYC fashionistas. Their purchasing power is real, their willingness to put money down on the latest trend to achieve inner peace and outer glow bottomless, and the lengths to which manufacturers are willing to go to win their business boundless.

CBD Workout Gear

Behold athleisure company Acabada, which markets active lifestyle clothing similar to that sold by Lululemon (NYSE: LULU) and Kate Hudson’s Fabletics line. Acabada is the first brand to offer workout wear laced with CBD oil. At $160 for a pair of leggings, the company’s claim that this line decreases soreness and shortens workout recovery time bets hard on the dedication of women in their late twenties to mid-forties to optimal health in a booty-boosting package.

Yoga Lovers 

An article by Rochelle Bilow on Wanderlust.com (a website popular with both aspirational yoginis and those already at the leading edge of wellness trends) proposes that CBD is the perfect way to take your yoga “to an entirely new level of chill”. According to Bilow, CBD is a shortcut to the “zen mind” that is the golden goal of yoga practice.

Luxury CBD

Christine Yi (who was profiled by marie claire magazine as one of fifteen women to watch in the CBD industry) is co-founder of Potli, a company that focuses on CBD-infused food and cooking essentials. She conceptualizes her business as one that creates “ingredients for the elevated life.” The concept of “the elevated life” aptly defines the CBD promise to the same affluent women, median age 34, who follow goop, Gwyneth Paltrow’s popular lifestyle brand. Prone to jumping on the latest trend to offer a make-up free glow, fit body, and buddha mind, this population will happily plonk down $55 for a Lavender Sleep Mask from Kana Beauty for an “elevated” sleep experience.

According to a Gallup poll conducted in August of this year, the top three reasons that Americans use CBD products are pain, anxiety, and sleep. In a study conducted by the National Institute of Health Research in the UK, it was found that women are twice as likely to be affected by anxiety as men while The National Sleep Foundation claims that not only are women more likely to have sleep disorders than men, but also more likely to experience nighttime pain.

These statistics suggest that it is not just slick marketing that is driving the charcoal lemonade-sipping, Gwyneth glow-seeking crowd to the marketplace in search of the next best thing in CBD (Votary Super Seed Facial Oil anyone? A bargain at $110!). However, when it comes to finding ways to lure women with a wellness bent to open their wallets and minds to the benefits of CBD, Madison Avenue seems to understand that it’s the promise as much as the product that matters.

 


Julie AitchesonJulie AitchesonNovember 15, 2019
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2min00

Product: Hemptown Chew CBD Gum (Mint Flavor) by Hemptown USA

Company: Hemptown USA

Hemptown Chew CBD Gum has the look of a TUMS tablet, but softens easily in the mouth with a subtle yet strong enough mint flavor to overpower any of the musty grassiness of many CBD-infused products. As with other “natural” chewing gums using sweeteners such as sorbitol, mannitol, xylitol, and/or stevia (Hemptown Chews uses all of these), the flavor quickly dissipates while the texture becomes rubbery, making chewing laborious. However, with a stated fifteen milligrams of CBD and five milligrams of CBG (Cannabigerol, the “chemical parent” of CBD and THC) per serving, Hemptown Chews have a lot more to offer the consumer than a more supple stick of Wrigley’s.

The packaging is pleasingly minimalist, with two servings per pouch. The fact that the gum is sugar-free, gluten-free, and has zero calories appealed to my inner health nut, while the high concentration of CBD and of CBG prompted me to keep working the gum over after it had lost its flavor and initial marshmallowy texture. Within about five minutes, the familiar lassitude I associate with CBD descended with a pleasant drop of my shoulders and a loosening in my chest that signaled a switch from the fight-or-flight mode of my workday to the rest-and-digest vibe I slip into once I clock out for the evening. Unfortunately, it was only twelve-thirty.

Though the physical relaxation was pleasant, for me the effect on my cognitive function was too strong. I enjoyed the gum’s swift action and its potency (if not the mouthfeel and flavor after the first minute or so) but would restrict my use of this product to times when efficiency and laser focus are not required. While perhaps well-suited for those CBD users with a higher tolerance, for me, Hemptown Chew is a “functional gum” whose function will be purely recreational.



About Us

The Hemp Market Report will target news from the fast growing worlds of cannabidiol (CBD) and hemp. As a sister site to the Green Market Report, HMR will cover financial stories, but also take a look at lifestyle news as well. The Hemp Market Report will also publish sponsored content as we seek to expand our content offerings.


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