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CBD Archives - Page 2 of 13 - Hemp Market Report

Julie AitchesonJulie AitchesonSeptember 16, 2020
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3min00

VCC Brands, leading manufacturer and distributor of a range of cannabis-infused products out of California, launched Subtle Tea in 2010, and with it a line of full-spectrum beverages intended to refresh the senses while balancing the body via the endocannabinoid system. Their CBD-only line is cold brewed with 25mg of broad spectrum CBD per bottle, all natural ingredients, and just a hint of sweetness from plant-based, keto-friendly stevia. Subtle Tea is crafted to appeal to health-conscious consumers with a predilection for creative thirst-quenching.

I recently sampled Subtle Tea’s Jasmine Green Tea with Lychee (CBD only), though it was a hard choice between that and the White Peach Tea with Cardamom and Ginger White Tea with Fuji Apple. I immediately loved the look of the bottle, with its appropriately subtle label graphics and simple design, choosing to drink it over ice on an especially steamy mid-Atlantic summer day.

As for the beverage itself, I’ll start by saying that I am fairly particular when it comes to bottled teas and tend to avoid them, as it is difficult to find one that is not heavily sweetened, and those that are can be too bitter for my taste. Green tea in particular requires precise steeping in order to avoid a level of bitterness that must then be offset by excessive sweeteners, not to mention what happens to all of those fragile antioxidants. Jasmine green tea can be especially hard to do well, as the jasmine overtones are delicate and easily overwhelmed by over-steeping.

The light color of the tea was immediately reassuring, suggesting that the green tea had not been left to brew too long. An initial sip proved this to be the case. The green tea was mild and smooth and the jasmine and lychee played well together for a flavor that was bright and floral without being overly fruity. The hint of sweetness was pleasant and not at all overpowering, and the caffeine/CBD combination put me in a calm but alert state that kept me on task throughout my day without sabotaging a good night’s sleep. If the other flavors in Subtle Tea’s THC and THC/CBD blends yield similar results, craft beverage drinkers looking for a healthy pick-me-up will be well-pleased.


Tee CorleyTee CorleySeptember 15, 2020
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4min00

Company: Jupiter

Product:

What Makes This Brand Unique: Jupiter sets themselves apart from other CBD brands with their commitment to quality and intentionality. In other words, every decision the Jupiter team makes is to better the quality of their hemp and the environment.

Fortunately, these two values go hand-in-hand. Grown on a single family farm in the USA, Jupiter’s hemp is manufactured in small batches using simple organic ingredients. They never use any fillers, artificial sweeteners, colors, flavors or preservatives.

In fact, this USDA certified organic product is packaged in BPA-free glass bottles complete with 100% recyclable packaging.

And as far as quality goes, they’ve got that down, too. Not content to process the whole plant like other CBD brands, Jupiter only uses the flowers which contain the highest CBD and terpene content of the plant. Each batch is lab-tested three times and the results are easily accessible.

So, how did we enjoy Jupiter’s CBD oil? Read on for the details.

Jupiter’s Mint Organic CBD Drops (450mg/30ml) Review

Currently, Jupiter only sells this mint CBD oil, so you can be sure they’re putting all their love and effort into each delightful bottle.

Jupiter’s colors are as galactic as its name: calming dark blue and a playful teal representing the refreshing mint taste. Sure enough, this color scheme is reflected across all of Jupiter’s branding, even the inside of the box!

The cool blue label contrasted against the teal sustainable packaging that prominently displayed the amber bottle. What can we say? We believe in dazzling unboxing experiences!

But the effects of this product are far more important. Whether you’re looking for a daytime refresher or a nighttime de-stresser, we believe Jupiter is perfect for everyone and anyone.

We highly recommend this particular strength for first time users. The dosage is just enough to help us relax without putting us to sleep. Furthermore, there is absolutely no trace of hemp flavor in this tincture. The mint flavor is light and natural – not too strong by any means.

The Takeaway

Jupiter puts all their cash and energy into ensuring their one and only product is everything it can and should be: organic, tasty and effective.

Perhaps that’s why there’s no need to niche down further. Jupiter’s CBD drops cover all your bases: from stress and anxiety to a general feeling of well being. If you’re still unsure, you can buy a sample. Also, know that Jupiter offers a 30-day no questions asked money back guarantee with free returns.


Julie AitchesonJulie AitchesonSeptember 14, 2020
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4min00

Rachel Rapinoe, Kendra Freeman, and Brett Schwager’s CBD brand Mendi takes self-care for athletes to the next level with its line of full-spectrum and THC-free CBD products. Mendi recruits from a deep bench of professional athletes to share their personal stories of enhanced recovery and improved performance, using Mendi’s offerings as a key part of their wellness regimens.

Website profiles detailing the product preferences of sports luminaries like Megan Rapinoe, Sue Bird, and Merritt Mathias entice everyone from weekend warriors to professional athletes to reap the benefits of Mendi’s formulations. Products are available in either the “Core” or “Base” line categories, with Core formulations containing less than .3% THC and the Base line no THC at all for those subject to stringent drug testing.

After sampling Mendi’s full spectrum gummies and Lemon Balm & Rose Bath Salt, I can confidently say that Mendi is getting a lot of things right on both counts, at least according to my melty, blissed-out muscles. A tough week of home renovations put these products to the test, and they passed with flying colors.

With most other gummies, I typically need at least two (one, and then a follow-up dose an hour or so later) to unwind and unclench from the day’s exertions, but with Mendi’s gummies, one did the trick. I was experiencing naggingly achy shoulders and lower back pain from painting, and the next day I woke up pain-free. Flavored with concentrated fruit juices, I didn’t feel like a kid sneaking handfuls of Lucky Charms before bed, and the sugar content didn’t send me into the stratosphere.

I saved the bath salts for when the last coat of paint had dried, the final trim nailed into place, and the last drifts of drywall dust swept away. Lemon balm and rose geranium (not rose, as the front of the pouch, suggests- the two are different plants) share a therapeutic mission of calming the nervous system and providing pain relief. The scent of this bath salt is pure heaven, and in combination with the Epsom salt I added (as recommended) and the formulation’s own salt blend would have been enough to turn my knots to mush. But the addition of full-spectrum CBD seemed to prolong the effects of the soak well into the following day. While I’m far from a professional athlete, I am an active person who demands a lot from her body, and I found Mendi’s gummies and bath salts to be a perfect way to give back and restore myself for the next hurdle on the home front.

 


Tee CorleyTee CorleySeptember 10, 2020
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5min00

On August 20th, 2020, the Drug Enforcement Agency (DEA) proposed new rules for hemp and CBD to ensure they are fully compliant with the 2018 Farm Bill.

The Farm Bill legalized commercial cultivation and sale of hemp, but that left the DEA in a grey area. While the DEA says they’ve been in compliance with the new rules since the 2018 Farm Bill was passed, these new rules clarify what the DEA feels is within their jurisdiction.

The new rules will:

  • Revise the definition of THC and cannabis extracts under the Controlled Substances Act (CSA) to exclude legal hemp and its family of products
  • Remove CBD-based drugs approved by the Food and Drug Administration (FDA) from Schedule V, the federal list of controlled substances
  • Remove restrictions on importing and exporting legal hemp and its derivatives

Legal hemp is defined as cannabis containing less than 0.3% THC by dry weight. Hemp and CBD have recently revolutionized the health and wellness industry, and the FDA-appoved hemp-based anti-seizure medication Epidiolex has laid the groundwork for further study on the health benefits of cannabinoids.

So, what do these new rules mean for the global hemp market? We sat down with Brandon Beatty, the longest-standing CEO of a CBD company at Bluebird Botanicals who also sits on the Board of the US Hemp Roundtable, to get some clarification.

How will the DEA’s new rules affect the global hemp market?

Beatty points to the third rule, the removal of restrictions on importing and exporting legal hemp, as the main factor to consider.

This rule provides clear guidance around the importation and exportation of legal hemp, which Beatty hopes will open the borders to a more global market.

“I believe various nations look to the USA when it comes to policies like this,” he explains. “Hopefully, it would set a positive precedent.”

Over the next few years, Beatty believes that the global hemp industry could double or triple in worth if other nations decide to play ball.

Are there negative implications written in the proposed rules?

Beatty points out that there is one negative effect of the new rules that needs to be sorted out. The DEA is suggesting a new definition of the term “marihuana extract” that could affect the legality of CBD extraction.

“During the manufacturing process,” explains Beatty, “THC in hemp extracts often temporarily exceeds .3%, which was common knowledge and accounted for by Congress when stating that the .3% THC amount is to be calculated on a dry weight basis.”

Beatty explains that dry weights are currently calculated with the starting and finishing materials, not during intermediary extraction steps. Should this definition be accepted, the results could be devastating for the CBD-hemp industry.

Why the DEA and not Congress?

It’s a fair question. If hemp and CBD are no longer controlled substances, then why is the DEA still involved?

“I don’t think the DEA should be the ones providing this import/export guidance as Congress intended to remove the DEA from the hemp conversation,” Beatty opines.

That’s why Beatty does not blieve these new rules will influence the conversation of marijuana legalization. “That’s up to Congress, not the DEA.”


Julie AitchesonJulie AitchesonSeptember 9, 2020
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4min00

California-based TruFlora Herbal Spliffs sources hand-harvested ingredients from small farms dedicated to “sustainable, mindful horticulture” in order to realize TruFlora’s founding vision of  sparking “a plant-human cosmic connection.” This pitch is reinforced by their gold-embossed black packaging adorned by colorful plant renderings, which bear filtered roll-ups in corked plastic tubes. TruFlora cannabis is also “sun grown and dry framed”, which means that the plants are raised outside of grow houses using no excess water, in addition to being harvested according to the phases of the moon.

 Co-founders Erica Kay and Carlos De La Torre, who also own Los Angeles dispensary Cornerstone Wellness and bring over 20 years of experience to their latest venture, work to bring people and plants together through botanically-inspired cannabis products. Kay and De La Torre expand their efforts into the realms of empowered education, community outreach, and policy change in order to further their mission to build a “conscious cannabis business”.

I sampled TruFlora’s “Feel Good” and “Wings” pre-rolls, and found if not what I would call a “cosmic connection”, then at least some distinctly pleasurable effects. The “Feel Good” blend contains 60mg of THC and 113.68mg of CBD in addition to Wanderlust Cannabis (85%) and “Vizion Herbal Blend” (15%), which includes organic Gingko Biloba, Gotu Kola, Damiana, Mate, Calamus, Lobelia, and Skullcap. These are some of my favorite herbs to work with and Lobelia is notable for being beneficial for the lungs, though it never would have occurred to me to smoke Mate. The packaging promises a “euphoric and vibrant” experience, which I didn’t quite achieve, but I did experience a clear-headed calm that was most welcome and seemed to contribute to more restful sleep that evening. 

“Wings”, billed as a “creative and engaging” smoking experience, contains 176.4mg of THC, 1mg of CBD from Wanderlust cannabis, and a “KinNikNik Herbal Blend”(15%), which is made up of Uva Ursi, Passionflower, Motherwort, Damiana, Red Raspberry Leaf, and Lobelia. I enjoyed the taste of this one  and the presence of Motherwort, which is a supreme herb for anxiety. Passionflower has a deep tranquilizing effect on me, which did not lend itself to feeling “creative and engaging”, though the blend did seem to boost me over the kind of negative self-talk that can sometimes hinder my creativity.

 Overall, I rate TruFlora’s herbal spliffs high for taste, quality, and experience, but no herb is one-size-fits all and will affect every individual differently. Not everyone who smokes TruFlora’s pre-rolls will find themselves in a “cosmic connection” with the plant world, but they will have a thoroughly enjoyable smoke balanced by some of nature’s most effective botanical allies. 


Tee CorleyTee CorleySeptember 2, 2020
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6min00

Imagine a world where farmers optimize every resource—water, floor space, electricity—and still manage to grow heavy yields of high quality, potent cannabis.

Sounds pretty utopian—quite the opposite of the world we see today.

Or is it?

Advanced technology is lowering your carbon footprint, and its name is GrowEx.

GrowEx is a sustainable and environmentally-friendly indoor growing facility that rises above “earth-loving” marketing. Chris Trevelle, Co-founder and Managing Director of GrowEx, sat down with us to parse out the impressively detailed science behind elite sustainability in the cannabis industry.

Happy Hemp, Happy Planet

GrowEx was founded on the notion that advanced horticultural technology and sustainability should work synergistically. But GrowEx wasn’t the first to achieve this goal.

One of only 5 or 6 similar companies in the world, Storex was Trevelle’s initial venture into growing and preserving biomass, or plant matter. Using the same sustainable technology, Trevelle has spent 20 years with Storex ensuring pests and mold steered clear of vegetables and fruit.

How?

Like Storex, GrowEx uses two key technologies to lower its carbon footprint while increasing the quality of cannabis: True Vertical farming and HVAC-tight, climate-controlled atmosphere facilities.

Trevelle tells us that his patented technologies ensure a “perfect day, each day” for every plant.

A Perfect Day, Each Day

A perfect day starts in a specially designed building that prevents any air leaks from entering the grow room.

Completely climate-controlled for conditions that cannabis plants love, these happy hemp plants experience no inclement weather, no varying temperatures or degrees of humidity, and no room for pests, mold or mildew to infiltrate.

Trevelle explains, “Air control is measured in parts per million or parts per billion, making it very precise.”

His gas-tight building pairs nicely with his vertical growing system. While there are many types of vertical systems, Trevelle refers to his as “True Vertical.”

True Vertical growing systems, he elaborates, maximize the canopy so every plant absorbs maximum photons. Moreover, they take up only as much space as they need as they extend up walls, using optimal space.

The Results Are In

This sounds like a great way to grow tons of bud in a small facility, but how is it sustainable?

Trevelle gives us the facts and figures. His facility uses:

  • 20X less land than traditional farmers
  • 20X less water than competing cannabis crops
  • 10X less labor
  • 50% less energy

GrowEx, and the planet, also receive carbon savings as cannabis is free from contamination and pests. This means no harmful pesticides and no costly loss of product during growth.

Trevelle continues to improve his system, taking every detail into account. Here’s the highlights reel of how he does it:

 

  • Lighting: GrowEx uses 20 watts per square foot, soon to be reduced to 10 watts. Other growers tend to use around 62 watts per square foot.
  • Irrigation: GrowEx recaptures humidity to irrigate plants. Plants only absorb 3% of water, meaning other growers waste 97% of water.
  • HVAC: Because GrowEx builds air-tight facilities, their custom-built Chillex HVAC system works incredibly efficiently, with a thermal efficiency of R30.
  • Labor: To produce 100kg of cannabis per week, GrowEx only needs 10 employees. The result is a reduced cost to the manufacturer and end-consumer and fewer people on the road.

 

Growing into the U.S.

Currently located in Montreal, Canada, GrowEx expects to expand into the U.S. by 2021.

“We’re still looking for an investment partner in the U.S.” says Trevelle. “We are in talks with several groups and hope to make a final decision by the end of the year and start building a new Growex facility in 2021.” 


Julie AitchesonJulie AitchesonAugust 19, 2020
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4min00

As an herbalist, cannabis reporter, and product reviewer, I thought I’d seen in it all in CBD delivery systems, until news of Mondo CBD’s Edible Hemp Powder found its way into my inbox. Described as a “powdered tincture” guaranteed to “disappear on your tongue like a sweet cloud”, my order of CBD powder arrived in an artful white box festooned with airborne rainbow-hued hemp leaves. Inside, I found a small glass jar containing 13 grams of powder, a small white scoop, and lip balm-sized travel tin. In addition to 150 mg of broad-spectrum CBD and 300 mg of Theanine (an amino acid found in green tea which is believed to calm anxiety and promote relaxation) per jar, I would also be getting non-GMO tapioca starch, organic cacao butter, and organic coconut oil in each dose, which helped explain the almost pasty quality of the powder. 

A quick sprinkle of Mondo’s Edible Hemp Powder on my tongue proved that the formulation was, indeed, fine enough to dissolve on contact, despite its pasty texture and the fact that it stayed clumpy when added to room temperature or cold water. There is a postscript on the note included in the box cautioning that the powder’s texture might change due to temperature, and that chilling it in the fridge for thirty minutes then mixing it with a fork will achieve a more dust-like texture. The taste was light and slightly sweet, without too much of a weedy accent. I tried it with my nightly cup of tea, though after a few attempts to get it to fully dissolve, I simply dropped it in a bit of water and swallowed it like a shot. Keeping it in the fridge made the powder dissolve much easier in liquid of various temperatures.

According to the verbiage on Mondo’s website, the inclusion of tapioca starch increases the absorption of the powder, facilitating a relaxing effect that can be felt within five minutes. For me, this was indeed the case. In fact, I had to make sure I got my nightly dose of reading in before I took the powder, as my eyelids were drooping by the five minute mark. I did try the powder in a smoothie, and at lunch in some soup. The powder blended well enough into both after refrigeration, but on both occasions I felt a bit too relaxed for my preferred daytime tempo. Still, as an adjunct to my winding down ritual I found this latest innovation in CBD supplements easy to use, and a welcome change from gulping capsules or the standard tinctures. 

 


StaffStaffAugust 18, 2020
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3min00
The Hemp Benchmark recently released its July 2020 report reviewing wholesale prices for the hemp industry. The group found that price assessments in recent months have shown stabilizing rates for numerous wholesale products that are part of the hemp-CBD supply chain. “For example, from April through this month the aggregate price for CBD Biomass and wholesale prices for smokable bulk CBD Flower have both steadied. While the downward trend in CBD product prices has largely subsided in recent months, that for CBG biomass and extracted forms of the cannabinoid has continued.”

Crop Declines

Hemp Benchmarks also found that the 2020’s licensed acreage declined by over 30% from last year, while indoor and greenhouse square footage registered for hemp cultivation is down by roughly 64% year-over-year. “These numbers bear out what we have reported earlier this year, that many farmers are taking a more conservative approach to cultivation, if not exiting the sector entirely. The just over 18,000 cultivation licenses that we have counted nationwide to this point in 2020 represents about an 8% decline compared to the over 19,500 recorded in 2019. This indicates that most growers registered smaller outdoor plots or indoor / greenhouse sites.”
The report also said that overall, the reduction in licensed acreage, entrance of a significant amount of new farmers, tough market conditions, and difficulties related to the COVID-19 pandemic suggest that total U.S. hemp production for 2020 could decline substantially year-over-year, particularly in regard to how much CBD or other cannabinoid-rich biomass is generated.
“In our June report, we analyzed data on costs to transport hemp and hemp products. We also pointed out that such costs can change based on a variety of factors. This month, hemp transportation costs were on the rise in July due to fallout from the COVID-19 pandemic.” Jon Wilcox, co-founder of hemp transportation company Fide Freight, attributes the rise in shipping costs to states across the country reopening after coronavirus-motivated shutdown orders. He stated, “It is assumed that shippers are trying to make up for lost time and … make as much money as possible due to short-term uncertainty.”
Additionally, U.S. ports are overloaded with goods that shippers are trying to move. This has resulted in bidding wars for trucks.

Tee CorleyTee CorleyAugust 18, 2020
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6min00

Company: Cornbread Hemp

Products:

What Makes This Brand Unique: Cornbread Hemp was born and raised in the Bluegrass State, and damned if they ain’t proud of it! Founded on the belief that Kentucky has the best environmental conditions for growing robust hemp, the brand traces its heritage back to the first hemp farm planted in Kentucky in 1775.

Claiming that the strength and quality of their USDA organic hemp is thanks to the rich nutrients found in the waters of the state, Cornbread Hemp doesn’t let Mother Nature do all their work for them. Working together with Kentucky’s natural gifts, Cornbread Hemp does everything in their power, from farming to manufacturing, to ensure the highest quality hemp products.

Cornbread Hemp products are USDA certified organic. Each batch of hemp extract is lab tested by a third party. The company is also well on its way to becoming a B-Corp by working with USDA certified organic farms that have been negatively impacted by the War on Drugs over the past 200 years.

Let’s see how those waving fields of hemp perform in Cornbread Hemp’s most popular tinctures.

Cornbread Mini Whole Plant CBD Oil (25mg/ml) Review

It’s not often you find such a powerful whole plant CBD oil in such a tiny bottle. Perfect for first-timers and those who need their CBD on-the-go, this cute 15ml amber bottle has everything you’d expect from a full quantity.

What do they mean by “whole-plant” CBD? A full-spectrum hemp extract, whole plant CBD oil uses all parts of the flower to ensure you get the maximum entourage effect. Still, an impressive 50% CBD, the other 50% is packed full of terpenes, flavonoids, a micro-dose of THC, and many other cannabinoids.

We found the whole plant flavor to be ruggedly delicious. However, folks who wrinkle their noses at hempy flavors should check out Cornbread’s Distilled CBD Oil instead (reviewed below). Whole plant extract is as robust as the name suggests. In fact, be sure to shake your bottle before opening to avoid a dropperful of visibly swirling plant matter.

As for the effect? All we can say is, “Hot diggity!” These Kentucky natives weren’t lying about the quality of their product. We noticed an almost immediate drop in stress and anxiety – so much so that we’d recommend taking this hemp extract at night for a sound, uninterrupted sleep.

Cornbread Mini Distilled CBD Oil (25mg/ml) Review

Don’t be thrown off by the word “distilled.” Unlike CBD isolate, this distilled CBD oil contains a full spectrum of cannabinoids. So what’s the difference between this product and Cornbread’s whole plant extract?

Taste. If you’re put off by the earthy notes of hemp, you absolutely must try Cornbread’s Distilled CBD Oil. This tincture contains an incredible 75% pure CBD extract mixed into 25% medium-chain triglyceride coconut oil.

The difference is also visible. As opposed to the dark olive color of most full spectrum CBD tinctures, this distilled CBD oil is almost clear. Free from plant particles or debris, the oil feels like it disappears under the tongue. With an extremely mild coconut finish, this tincture has an impressively subtle sweetness.

We found that this product didn’t make us nearly as sleepy as the Whole Plant CBD OIl. We recommend it for day time pain and anxiety relief.

The Takeaway

From the moment we opened the soft matte packages with their modern black, green, and orange design, we knew we were onto a company that cares. You can feel the effort they put into their product via the packaging, taste and underdog story as Kentuckians on the lam.

We highly recommend these products to first-timers and old-timers alike.


Tee CorleyTee CorleyJuly 30, 2020
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5min00

Company: Harbor Hemp Company

Product:

What Makes This Brand Unique: If you haven’t yet heard of Harbor Hemp Company, it’s high time you got in on this family-run health and wellness CBD brand.

Based in Connecticut, Harbor Hemp is among the most health and eco-conscious CBD purveyors in the country. Using only industrial hemp grown in the US, Harbor Hemp CBD is lab tested twice and manufactured at a Good Manufacturing Process (GMP) certified facility in Connecticut.

If you’ve read our previous reviews of Harbor Hemp, you’re familiar with the sheer variety of products this company offers. From sports creams to lab-tested tinctures, it’s no surprise they’re among the brands pioneering CBD-infused beverages.

Calm Seas CBD-Infused Seltzer Review

We had the opportunity to sample Harbor Hemp Company’s Calm Seas CBD-infused seltzer, and we were not disappointed.

This beverage came to us discreetly packaged in a perfectly-sized brown box. Sure enough, the cans themselves were professionally styled to match the running theme across all Harbor Hemp products: a red, white, and blue label depicting a stylized scenic coastline and the watchful eye of a lighthouse.

It’s no wonder that they named this seltzer Calm Seas. In line with their overall New England-style branding, this beverage is designed inside and out to elicit a total sense of mind-body harmony.

True to their mission to offer the highest quality CBD in healthful consumable forms, Harbor Hemp includes only 4 ingredients in their seltzer: water, 26mg CBD extract, natural black cherry flavor, and citric acid.

We considered this product to be a positive alternative to alcohol. After all, the 16-ounce cans and red, white, and blue color scheme do remind one of a PBR tallboy.

However, it’s so much better than that. Instead of cracking open a beer at the end of a long day, we opted for Calm Seas. The desired end result is achieved: a totally relaxing summer evening enjoying a beverage on the front porch.

The side effects of alcohol are skillfully avoided. With 0% THC, you’ll experience no intoxication or hangover. Instead, you’ll get the hydration you slacked on throughout the day.

And no offense to the diehard fans, but we are happy to announce that Calms Seas tastes worlds better than a beer.

The black cherry flavor is light with a slightly citric tang. Citric acid is a natural preservative and may aid your body in the absorption of water. There is absolutely no hemp scent or flavor to this beverage.

Overall, this beverage is an amazing alternative to an alcoholic nightcap. It’s also great to sip on throughout the day. Whenever you need to de-stress, Calm Seas will bathe you in a feeling of wellness.



About Us

The Hemp Market Report will target news from the fast growing worlds of cannabidiol (CBD) and hemp. As a sister site to the Green Market Report, HMR will cover financial stories, but also take a look at lifestyle news as well. The Hemp Market Report will also publish sponsored content as we seek to expand our content offerings.


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