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Cultivation Archives - Hemp Market Report

Tee CorleySeptember 2, 2020
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6min00

Imagine a world where farmers optimize every resource—water, floor space, electricity—and still manage to grow heavy yields of high quality, potent cannabis.

Sounds pretty utopian—quite the opposite of the world we see today.

Or is it?

Advanced technology is lowering your carbon footprint, and its name is GrowEx.

GrowEx is a sustainable and environmentally-friendly indoor growing facility that rises above “earth-loving” marketing. Chris Trevelle, Co-founder and Managing Director of GrowEx, sat down with us to parse out the impressively detailed science behind elite sustainability in the cannabis industry.

Happy Hemp, Happy Planet

GrowEx was founded on the notion that advanced horticultural technology and sustainability should work synergistically. But GrowEx wasn’t the first to achieve this goal.

One of only 5 or 6 similar companies in the world, Storex was Trevelle’s initial venture into growing and preserving biomass, or plant matter. Using the same sustainable technology, Trevelle has spent 20 years with Storex ensuring pests and mold steered clear of vegetables and fruit.

How?

Like Storex, GrowEx uses two key technologies to lower its carbon footprint while increasing the quality of cannabis: True Vertical farming and HVAC-tight, climate-controlled atmosphere facilities.

Trevelle tells us that his patented technologies ensure a “perfect day, each day” for every plant.

A Perfect Day, Each Day

A perfect day starts in a specially designed building that prevents any air leaks from entering the grow room.

Completely climate-controlled for conditions that cannabis plants love, these happy hemp plants experience no inclement weather, no varying temperatures or degrees of humidity, and no room for pests, mold or mildew to infiltrate.

Trevelle explains, “Air control is measured in parts per million or parts per billion, making it very precise.”

His gas-tight building pairs nicely with his vertical growing system. While there are many types of vertical systems, Trevelle refers to his as “True Vertical.”

True Vertical growing systems, he elaborates, maximize the canopy so every plant absorbs maximum photons. Moreover, they take up only as much space as they need as they extend up walls, using optimal space.

The Results Are In

This sounds like a great way to grow tons of bud in a small facility, but how is it sustainable?

Trevelle gives us the facts and figures. His facility uses:

  • 20X less land than traditional farmers
  • 20X less water than competing cannabis crops
  • 10X less labor
  • 50% less energy

GrowEx, and the planet, also receive carbon savings as cannabis is free from contamination and pests. This means no harmful pesticides and no costly loss of product during growth.

Trevelle continues to improve his system, taking every detail into account. Here’s the highlights reel of how he does it:

 

  • Lighting: GrowEx uses 20 watts per square foot, soon to be reduced to 10 watts. Other growers tend to use around 62 watts per square foot.
  • Irrigation: GrowEx recaptures humidity to irrigate plants. Plants only absorb 3% of water, meaning other growers waste 97% of water.
  • HVAC: Because GrowEx builds air-tight facilities, their custom-built Chillex HVAC system works incredibly efficiently, with a thermal efficiency of R30.
  • Labor: To produce 100kg of cannabis per week, GrowEx only needs 10 employees. The result is a reduced cost to the manufacturer and end-consumer and fewer people on the road.

 

Growing into the U.S.

Currently located in Montreal, Canada, GrowEx expects to expand into the U.S. by 2021.

“We’re still looking for an investment partner in the U.S.” says Trevelle. “We are in talks with several groups and hope to make a final decision by the end of the year and start building a new Growex facility in 2021.” 


StaffAugust 18, 2020
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3min00
The Hemp Benchmark recently released its July 2020 report reviewing wholesale prices for the hemp industry. The group found that price assessments in recent months have shown stabilizing rates for numerous wholesale products that are part of the hemp-CBD supply chain. “For example, from April through this month the aggregate price for CBD Biomass and wholesale prices for smokable bulk CBD Flower have both steadied. While the downward trend in CBD product prices has largely subsided in recent months, that for CBG biomass and extracted forms of the cannabinoid has continued.”

Crop Declines

Hemp Benchmarks also found that the 2020’s licensed acreage declined by over 30% from last year, while indoor and greenhouse square footage registered for hemp cultivation is down by roughly 64% year-over-year. “These numbers bear out what we have reported earlier this year, that many farmers are taking a more conservative approach to cultivation, if not exiting the sector entirely. The just over 18,000 cultivation licenses that we have counted nationwide to this point in 2020 represents about an 8% decline compared to the over 19,500 recorded in 2019. This indicates that most growers registered smaller outdoor plots or indoor / greenhouse sites.”
The report also said that overall, the reduction in licensed acreage, entrance of a significant amount of new farmers, tough market conditions, and difficulties related to the COVID-19 pandemic suggest that total U.S. hemp production for 2020 could decline substantially year-over-year, particularly in regard to how much CBD or other cannabinoid-rich biomass is generated.
“In our June report, we analyzed data on costs to transport hemp and hemp products. We also pointed out that such costs can change based on a variety of factors. This month, hemp transportation costs were on the rise in July due to fallout from the COVID-19 pandemic.” Jon Wilcox, co-founder of hemp transportation company Fide Freight, attributes the rise in shipping costs to states across the country reopening after coronavirus-motivated shutdown orders. He stated, “It is assumed that shippers are trying to make up for lost time and … make as much money as possible due to short-term uncertainty.”
Additionally, U.S. ports are overloaded with goods that shippers are trying to move. This has resulted in bidding wars for trucks.

StaffJuly 21, 2020
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9min00

Charlotte’s Web Holdings Inc. (OTC:CWBHF) unveiled “part three” of its groundbreaking “Trust The Earth” campaign. Originally launched in October 2019, the “Trust The Earth” campaign was created to break down barriers by opening up doors of access to the power of hemp for health.

Now, Charlotte’s Web  is continuing to use its voice, public art, the country’s landscape and its collaboration with Studio Number One, the creative agency founded by legendary artist Shepard Fairey,

Created in McPherson, Kansas, the 76-acre farm art installation features a massive rendering of a hand holding a hemp stalk and the call-to-action “Trust the Earth.” This ‘Trust The Earth’ farm field art will be ‘unveiled’ online officially on July 21, 2020. Studio Number One and Fairey’s original art was ‘grown’ and mown on   3,049, 200 square feet of farmland and the installation required one solo farmer mowing for one week using a GPS to guide the process. The final field art, installed by Precision Mazes, is so large that it required a local farmer’s plane to achieve enough height to photograph the entire Trust The Earth field art installation.

“This art is the visual and naturally living embodiment of Charlotte’s Web’s mission to unleash the healing powers of botanicals,” said Deanie Elsner, CEO for Charlotte’s Web. “And, we hope this inspires many to join us in fighting for sound federal and state regulations.”

“A farmer’s field is a place to cultivate life-changing ideas and grow a voice for those still seeking hemp-based wellness. Through this powerful artwork, we experience a coalition between earth and humanity, and our journey to create sustainable, natural wellness. In the case of hemp, revolutionary wellness. Our purpose is to ignite conversations that open access to hemp in all states that have yet to provide this choice,” said Jared Stanley, Chief Cultivation Officer and a co-founder of Charlotte’s Web.

“Whether it’s a mural in Brooklyn, a poster in your home, or a field in Kansas, Studio Number One understands the power of art to compel change. SNO worked with Charlotte’s Web to call on citizens to Trust the Earth,” Shepard Fairey.

The “Trust The Earth” campaign supports Charlotte’s Web’s on-going mission to open up access to hemp CBD, especially for those who depend on it for quality of life. Its purpose is to raise awareness of the need for improved and equal access to hemp-derived CBD products for everyone in every U.S. state.  Founded in 2014, the Stanley Brothers set out to change perceptions about the health potential of hemp, forwarded laws, and inspired vital research.

The origin of the CBD movement was ignited by families, veterans, and farmers, desperate for a better way that solutions in nature. Now, the exploding CBD industry is inspiring the mainstream to consider hemp CBD, the life-changing compound that has been misunderstood for over one hundred years.

 “This glorious field art celebrates everyone on Earth whose lives have been improved by hemp-derived CBD wellness products,” said Elsner. “Charlotte’s Web continues to lead the revolution and will continue to advocate.”

The Charlotte’s Web website is www.charlottesweb.com. The campaign platform is www.TrustTheEarth.com .


StaffJune 23, 2020
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3min00

Hemp oil producer Entoura, whose legal name is AVF CBD, LLC is buying Kentucky-based Atalo Holdings, an agriculture, and biotechnology firm specializing in research, development, and production of industrial hemp. The value of the deal was not disclosed.

“Entoura is committed to sustainable and trustworthy products that leverage the benefits of the renowned hemp plant. Bringing Atalo onboard, with its rich history of innovation in hemp, brings us closer to achieving that goal,” said Kevin Murray, Founder and Chief Executive Officer of Entoura. “Atalo’s incredible legacy in hemp cultivation, innovation and advocacy is truly inspirational, and we look forward to continuing that story.”

Entoura is a vertically integrated, high-quality USDA certified organic and cGMP-certified hemp oil producer. The company was started after its founder discovered the potential for CBD and the hemp plant in assisting with his son’s autism symptoms. The team has grown to 15+ members, comprising decades of combined genetic, agronomic, processing & financial experience. The company said that team members include the Former National Cultivation Manager for Canopy Growth, an Agronomist with 38 years experience (24 years in crop production), and the Former Director of Cultivation for Kiona THC and horticulturist from Acreage Holdings.

Atalo is located in the heart of Kentucky’s hemp region and boasts a rich history in hemp cultivation and genetics, dating back to the 1800s. The company’s ability to produce farmer-focused food-grade hemp products further augments Entoura’s robust supply chain. Entoura said it plans to leverage Atalo’s existing brands and product scope to enhance its product suite and to offer private label services, including industrial hemp genetics, flower, and hemp oil extraction. Entoura plans to combine its advanced genetics and distillation capability with Atalo’s hemp seed oil for integrated and differentiated product development.

Entoura has the following processing capabilities:
• 40,000 sqft of facility space with an additional 30,000 by 2021
• 15,000 lbs of biomass/day with addition 10,000 by 2021
• CO2 Cryo Ethanol Extraction
Farming Capacity:
>1000 Acres Organic Capacity
>50,000 Acres Total Capacity

 

 


StaffMay 8, 2020
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8min00

Editors Note: This post was republished with permission from CannabizMedia.com

Cannacurio: Connecticut Hemp

It is hemp season and today’s Cannacurio delves into the hemp licenses in our home state of Connecticut. Connecticut has three types of licenses right now that includes cultivation, processing, and manufacturing. Between Pending and Active there are 217 licenses and here is how they break down across activities:

Connecticut 2020 Hemp Licenses by Activity

Manufacturer License: To make hemp products intended for human ingestion, inhalation, absorption or other internal consumption (collectively “consumables”), you must apply for and receive a manufacturer of hemp consumables license. Such a license is required to engage in the conversion of the hemp plant into a byproduct by means of adding heat, solvents, or any method of extraction to modify the original composition of the plant into a consumable.

Processor License: To use or convert hemp to make a product that is not a consumable, you must obtain a license from the Department of Agriculture. The processor license will be required to produce all animal food, and non-consumables, such as textiles and building products.

Grower License: Issued to a person in the state-licensed by the commissioner to cultivate, grow, harvest, handle, store, and market hemp.

Key Findings

  • There are 217 active and pending Connecticut hemp licenses so far this year
  • 66% of the licenses are cultivators, 25% cultivators, and 9% processors
  • 73 of the licenses have been formed with other licenses to create a vertically integrated operation. 84% of the processors are integrated with other licenses.
  • Incredible Edibles, a well-known brand, received both a cultivator and manufacturer license.

Vertical Integration

One of the questions we are increasingly asked about is how many licenses are vertically integrated. For Cannabis licensing that is easier to answer as it is often regulated – think Florida and New York for full integration or New Mexico and Connecticut for partial. However, in the hemp economy, it is really up to the discretion of the business to decide if it wants to and is qualified to manage multiple activities.

In evaluating the 217 licenses above we have determined that 73 of these licenses – or about a third have been vertically integrated into stacks of two or three licenses. 144 operate as stand-alone licenses.

Vertically Integrated Connecticut Hemp Licenses

In other words, 66% are stand-alone businesses and in looking at the % table above we can see that Cultivators have the highest likelihood to be a stand-alone business followed by Manufacturers and Processors.

The processing function is most likely to be vertically integrated or stacked – only 3 of the 19 processing licenses are stand-alones.

Why does this matter?

It speaks to the ease with which business owners can make the determinations as to the types of businesses they would like to pursue. There are a couple of other factors at work here as well. In order to get all three of these Connecticut licenses, the business owners had to secure cultivation and manufacturing from the Department of Agriculture and the Processing license from the Department of Consumer Protection. This supports a trend we have seen in hemp licensing where states expand the activities they permit and utilize existing regulators to help carry the burden.

We have seen this play out in Florida and Louisiana where existing regulators manage the licensure of retail sales. This is a stark contract from cannabis regulatory schemes where monolithic entities are created to handle the process.

Leaderboard

Here are the license holders who have secured/applied to receive all three license types in Connecticut:

CT Hemp Leaderboard - Vertically Integrated


StaffApril 23, 2020
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4min00

Hemp newcomer Exactus Inc. (EXDI) is undaunted by the market’s challenges and recently said that it is on track for first-quarter gross sales to exceed gross sales of the entire prior 2019 calendar year. A few weeks ago Exactus announced it was developing a partnership with Hemptown USA that will position Exactus for rapid growth through this CBD and CBG partner.

Exactus entered the industry in 2019 before the raw materials price collapsed but that has not altered their course. The company’s hemp is grown specifically for cannabinoid & terpene profiles to serve the food, beverage, cosmetics, pets, and pharmaceutical industries.  In addition to what they’re currently doing, they see tremendous potential for the hemp plant as a whole to service many other industries such as textile and energy.

“While many industries are at a standstill, Exactus continues to move forward in order to keep up with supply and demand. We are seeing an increase of interest in CBD and CBG while people look for natural alternatives to manage the many stressful aspects of life surrounding the virus,” said Bobby Yampolsky, Chairman of Exactus. “Exactus Interim CEO, Emiliano Aloi will further develop the production platforms for both companies, working in the fields with Hemptown to provide immeasurable benefits to both companies.”

The company noted that there are bottlenecks in the supply chain and its goal is to consolidate farms, processing, and finished goods manufacturing together under one umbrella to produce the highest quality cannabinoids more affordable to everyone.

New Executive Team

In 2019 Exactus and its board of directors decided to enter the hemp space and restructure their executive team to include interim CEO Emiliano Aloi who has over 20 years of experience in farming and agriculture.  Aloi was behind the 2016 hemp genetics selection program in partnership with the University of Kentucky during his time at GenCanna. The collaboration started as a consequence of the market needing reliable and compliant genetics sources to help farmers ensure success in growing hemp which at the time was an emerging crop.

The company also brought on President/Chief Growth Officer, Derek Du Chesne after his successful run with EcoGen Laboratories. The addition of strong leadership in the hemp space is paving the way for Exactus as leaders in feminized CBD, CBG, and other specialty cannabinoid genetics. Prior to joining Exactus as Chief Growth Officer, Du Chesne was responsible for over $100 million in revenue at his previous company EcoGen Laboratories. He was also the CEO/Co-Founder of Healing Ventures, a marketing & supply chain firm that helped bring several leading  CBD companies to market.

The hemp industry still in its infancy has had its number of lessons learned, especially in farming, which in general, carries an inherent climate risk and Exactus plans to mitigate most of these risks after many first-time hemp farmers in 2019 reported losing more than 50% of their crop.

 

 


StaffApril 21, 2020
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4min00

Despite a crowded CBD landscape, Kentucky-based Cornbread Hemp has raised its goal of $107,000 in 17 days from 177 investors on the crowdfunding platform Wefunder. Cornbread Hemp said it is taking 250 years of Kentucky hemp farming traditions and crafted it into top-shelf CBD products. By selling a small percentage of their company, Cornbread Hemp will be able to expand its portfolio of Kentucky Proud, USDA certified organic CBD products to customers and retailers nationwide.

“While we have been flattered by the outpouring of support from our friends, family, customers, business associates, and total strangers, we think we know why they’re investing in us,” said Jim Higdon, Cornbread Hemp’s co-founder and chief communications officer. “Our investors seem to understand that Cornbread Hemp has the traction and vision to succeed in the CBD industry for the long term.”

The name “Cornbread” comes from the Cornbread Mafia, an outlaw group that kept Kentucky’s hemp traditions alive through decades of prohibition. Kentucky-grown hemp is now beginning to receive the nationwide respect it deserves, even in fully legal cannabis states. “That’s why we have investors and customers from places like Colorado, California, Oregon, Washington State, and Hawaii,” said Higdon.

Cornbread Hemp’s new investors include Dr. Leslie Mudd, PharmD, a board-certified oncology pharmacist; Gill Holland, a Louisville developer recently featured in the New York Times; and Render Capital. The other 174 investors come from 36 states and five continents. “Cornbread Hemp is a well run, well managed, and well thought out local business,” Dr. Mudd said on Wefunder. “Cornbread Hemp parlays a great ‘historical’ story … into a Kentucky-grown product with unlimited possibilities.”

Cornbread also noted that part of its fundraising success came with the support of Louisville’s entrepreneur community from Mayor Greg Fischer, LEAP Louisville, MetroStart, Louisville Future, and a $20,000 matching investment from Render Capital, through their partnership with Wefunder. “Capital is an essential ingredient in a thriving regional ecosystem and new methods of supporting growth are necessary,” said Marigrace Ragsdale, an associate at Render Capital. “We are excited to help support Cornbread Hemp’s use of this accessible platform that allows the community to participate while allowing flexible funding structures for the entrepreneur.”

It may also help that the company’s products are organic and this is becoming more and more important to consumers in these days of virus pandemics. Cornbread Hemp offers CBD oils that are USDA certified organic. Its organic hemp is planted in soil that has been pesticide-free for at least three years and grown without synthetic fertilizers. “After harvest, our processor extracts the organic hemp using organic sugarcane ethanol and blends it with organic coconut MCT oil in a certified organic facility to make Cornbread Hemp’s finished organic products. To ensure compliance with the high standards of the USDA National Organic Program, a third-party certifier audits the entire supply chain of every ingredient to verify they are free from any contamination and worthy of the USDA organic seal.”

 


StaffApril 15, 2020
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5min00
The hemp advocacy group Vote Hemp said that on Monday April 13th, eight leading hemp trade and advocacy organizations sent a joint letter to Small Business Administration (SBA) administrator Jovita Carranza urging her to ensure that in the face of the COVID-19 pandemic, farmers are eligible for key Small Business Administration (SBA) programs, especially the Economic Injury Disaster Loans (EIDL) program. The letter was sent on behalf of hemp farmers nationwide including more than 17,000 licensed family farmers who grew hemp in 2019.
The eight signatories to the letter are Vote Hemp, U.S. Hemp Roundtable, U.S. Hemp Grower Association, National Industrial Hemp Council, Hemp Industries Association, Midwest Hemp Council, Hemp Feed Coalition and the Nebraska Hemp Industries Association.
According to Vote Hemp, the Hemp Business Journal estimates that sales of hemp products grew to more than $820 million in 2017 and estimates they will grow to $2.6 billion by 2022.
The CARES Act relief bill was passed by Congress on a bi-partisan basis to provide economic support including grants and low interest loans to businesses and individuals affected by the COVID-19 virus. However, much of the funding was distributed to the SBA and farmers historically are not eligible for SBA programs and funding. While some CARES Act funding was allocated to U.S. Department of Agriculture (USDA), there was not indication of when or how that funding might reach farmers and for what purpose it would be provided. Many hemp producers indicated they were struggling without access to loans or support that was going to other businesses. Given the unique nature of this disaster, the coalition felt that it was important that farmers including hemp producers should be able to access the Economic Injury Disaster Loans and other SBA relief programs.
“We are concerned about the economic impact of the COVID-19 virus on farmers and wanted to make sure that hemp producers were not left behind at this critical moment” said Eric Steenstra, President of Vote Hemp. “We urge the SBA and Congress to provide the same relief to hemp farmers that is being offered to other businesses.”
To read the coalition letter to the SBA, regarding hemp farmer inclusion in CARES Act aid, please visit: https://www.votehemp.com/wp-content/uploads/2020/04/VH-letter-to-SBA-Covid-farmers-EIDL-FINAL.pdf

StaffMarch 31, 2020
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4min00

Congress has passed the CARES Act in order to assist Americans during the COVD19 pandemic. Despite paying onerous taxes, most cannabis companies are ineligible to take part in the rescue plan. Hemp farmers look like they will be able to take advantage of some assistance in the rescue package.

Harris Bricken law office noted on their website that the bill contains a $20 million grant to the Small Business Administration (SBA) Disaster Relief Fund. The site also pointed out that on March 11, President Trump instructed the SBA “to exercise available authority to provide capital and liquidity to firms affected by the coronavirus.” Unfortunately for marijuana businesses, SBA was quick to point out that:

“Because federal law prohibits the sale and distribution of cannabis, the SBA does not provide financial assistance to businesses that are illegal under federal law. Businesses that aren’t eligible include marijuana growers and dispensers, businesses that sell cannabis products, etc., even if the business is legal under local or state law.”

Harris Bricken also suggested that because the CARES Act delegates lending authority to banks and credit unions, that potentially eligible hemp businesses should reach out to their banks and credit unions directly.

Hemp, Inc. CEO Bruce Perlowin said, “We appreciate that the CARES Act includes language that designates relief for small businesses and relief for farmers–hemp farmers should absolutely be included in this as federal law now treats hemp as an agricultural commodity and not a controlled substance. While marijuana businesses and cultivators would not receive relief, hemp farmers should receive and benefit from direly needed stimulus funds. The hemp industry needs support now so that it can lead in uplifting and revamping the economy when the dust settles.”

Cannabis Crocodile Tears

Many in the cannabis community grumble about paying taxes but then get excluded from a rescue package. It’s a valid complaint, except that dispensaries have been allowed to stay open for the most part and many states have eased restrictions regarding deliveries and curbside service. Several have also reported very strong sales during the crisis and that makes it hard to believe that the companies need a rescue plan.

Granted physical distancing presents more challenges to the system, but then the cannabis industry is used to adapting to challenges. There are some that believe there are poorly run cannabis companies who are now hiding behind COVID excuses to explain poor results.

Hemp farmers, however, were struggling prior to the pandemic as many sunk large amounts of money into farms only to see prices drop and demand fall. Competition increased dramatically causing large players like GenCanna to declare bankruptcy. The CARES Act could be just the thing to hit the reset button.

EcoGen Laboratories Head of Sales Doug Watson said, “During this trying time, we are excited to see that the CARES Act includes language that designates relief for farmers and small businesses. Farming inherently comes with certain risks and any assistance from the government will help ease some of the fear in continuing to plant during this pandemic. In this same spirit, EcoGen is also working on a program where the company will buy back hemp from farmers in order to stand behind our farming customers. We are very hopeful that this stimulus will help the hemp industry in this important planting season for 2020.”


StaffMarch 16, 2020
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3min00

HB 921, a bill addressing the hemp seeds used for hemp farming in Florida has passed the Florida Senate and House. It is expected for Florida Governor Ron DeSantis to sign the bill into law in the coming days.

The removal of the “rigid wording requirements” put in place by the Florida legislature will allow for clearer labeling. Nationwide there are currently 12 different labels required for hemp products. In addition to making the labeling easier, the legislation will allow for more research into plant genetics and will help determine what can be farmed in the Florida climate. The new legislation does not cover synthetic CBD.

Florida Hemp Council

The Florida Hemp Council, a non-profit that was created to provide structure, networking and services to the hemp industry in Florida, has been lobbying for this bill in Tallahassee.

Jeff Greene, the co-founder of The Florida Hemp Council stated, “At The Florida Hemp Council, we are happy with the result of the passing of HB 921. A late amendment to the bill allowed for important adjustments to the Hemp program in Florida. By exempting GRAS products and maintaining certain exemptions, we are able to cater to our small retailers and grocery store members. We were also able to keep order in the seed program for our farming members. Lastly, we are pleased to see that the Florida Department of Agriculture and Consumer Services received funding for 43 new employees. I would consider this session a win for the Florida hemp industry and am hopeful that Governor DeSantis will sign off, as planned.”

According to the www.hempbenchmarks.com, “As of February 21, Florida has not issued any permits to grow
hemp, according to Holly Bell, Director of Cannabis in the state’s Department of Agriculture and Consumer Services. With many farmers across the country already making preparations for the planting season by this point in the year, the fact that licenses have not yet been issued in Florida raises the question of whether hemp will be grown in the state this year and, if so, to what extent.”



About Us

The Hemp Market Report will target news from the fast growing worlds of cannabidiol (CBD) and hemp. As a sister site to the Green Market Report, HMR will cover financial stories, but also take a look at lifestyle news as well. The Hemp Market Report will also publish sponsored content as we seek to expand our content offerings.


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