Media Archives - Hemp Market Report

Julie AitchesonJulie AitchesonFebruary 14, 2020
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4min00

It’s no secret that advertising channels including Facebook, Instagram, Snapchat, Amazon, and Google do not allow brands to promote any form of ingestible hemp or marijuana, forcing companies to find other ways to advertise and generate interest in their offerings. What is often mysterious to those most impacted by these restrictions, such as hemp start-ups, is why some brands seem to slip through mysterious loopholes while others find themselves banned.

Facebook has done some waffling on the issue, allowing some ads for topical hemp that direct to landing pages featuring ingestible forms of CBD. Facebook claims “sole discretion” in determining what constitutes advertising or paid promotion of ingestible hemp, leading many businesses to have their accounts deleted without fully understanding why. The action is typically a result of a violation of Facebook’s “Community Standards”, which forbid paid distribution of ads related to CBD (which Facebook classifies similarly to drugs or alcohol). There are instances, as was the case with Cannaramic promoter Felicia Palmer (profiled by The Verge), whose ad account was disabled entirely even though she was not paying for distribution of her posts about CBD.

Instagram, owned by Facebook, is reportedly somewhat more lax. Users are not penalized as often when advertising CBD products for internal use. With Instagram and Twitter, there is still a risk of having an account permanently shut down if there is an attempt to sell products. According to a Digiday article published in June 2019, Google has begun experimenting with allowing ads for topical products as long as they don’t explicitly state that they contain CBD. Users still complain that some ads clearly promoting ingestibles get featured while others do not, to which Google Support’s primary response seems to be “we can’t check all ads all the time”. If a company chooses to run a Google AdWords advertisement promoting CBD and gets caught, it runs the risk of being prevented from future advertisements whether they are related to CBD or not.

Advertisers are finding ways to circumvent these systems with the help of various marketing experts. Focusing social media posts on education (i.e. “content marketing”) is one such strategy, as is being careful not to use words that are commonly flagged. Ecommerce platform BigCommerce suggests focusing on SEO (search engine optimization), or even hiring an SEO expert. A professional can ensure that keywords (which would be considered marketing and advertising materials in the event of an FDA or FTC investigation)  do not go against FDA or FTC guidelines such as those pertaining to health and medical claims.

Events, sponsorships, cross-promotion, storytelling (e.g. Charlotte’s Web’s epilepsy narrative), e-newsletters, local and national TV ads, and influencer endorsements are also strategies that the industry’s marketing professionals recommend. They encourage hemp entrepreneurs not to be forestalled by the limitations of social marketing. Despite the fact that, according to eMarketer, Facebook and Google accounted for 57 percent of the U.S. digital ad market as of 2018, emphasizing quality, verifiability, and price point can help producers come out ahead.


StaffStaffJanuary 7, 2020
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6min00

A new consumer guide released by Leafreport.com compared over 3,500 CBD (cannabidiol) products — including tinctures, gummies, capsules, pet treats, topicals, isolates, vaporizers, and bundles — from more than 53 brands. The company’s purpose was to help consumers figure out their best choices when trying to make a purchase decision. This consumer guideline looks at quantity, potency, and prices of various CBD products.

It takes this a step further by then reviewing the prices in US dollars per mg of CBD and creating a 3-category price index. These were labeled “Bargain”, “Market” and “Pricey.” There was a 1,000% price discrepancy between the least and most expensive brands with the average price per mg of CBD coming in at $0.12. 

Tinctures

The least expensive brand was Plain Jane, with an average cost of $0.03/mg CBD. Leafreport said that “The company is not USDA certified and it is not clear what extraction method they use.” The most expensive brand was Diamond CBD, with a cost of $0.32 price per mg CBD, significantly higher prices in the lower potency tinctures. Leafreport also wrote that Diamond CBD was not USDA certified and uses CO2 extraction methods. 

The most common potency for tinctures that the guide found was 33.33 mg of CBD per mL. The lowest potency was  Diamond CBD at 0.83 mg/mL. Each 30mL bottle contains 24.9mg (~25mg) and costs $19.99, coming out to $0.8 per mg of CBD. The highest potency came from Medical Marijuana with its Maximum Strength 10g CBD Hemp Oil at 450mg/mL. 

Leafreport said, “There is a huge variation in price and often in potency with tinctures and with any CBD liquids. In general, companies that produce higher-quality CBD are often more expensive, but as this report shows, this is not always the case.”

Gummies

Gummies are slower to digest than tinctures, but the effects last longer. The average price for a CBD gummy product was $39 and the price discrepancy between the least and most expensive brands was 300%. The report determined that the average price per mg of CBD was $0.14. 

The least expensive brand was CBDIstillery, with an average cost of $0.07 per mg CBD. The company is not USDA certified and uses CO2 extraction. Followed by JustCBD, with an average cost of $0.07 per mg CBD. JustCBD is not USDA certified and uses CO2 extraction. 

The most expensive brand was luxury label Lord Jones, whose price of $0.28 per mg CBD  lived up to the premium brand style. Leafreport said that it does not have USDA certification. The manufacturer’s website provided no information on the extraction method used. 

When it came to potency, the report wrote that “most gummies jars/boxes contain around a total of 300 mg CBD. Individual items vary based on shapes and sizes in the package.” Green Roads sold the lowest potency with 25mg found in each CBD Froggie SOURZ and JustCBD offered CBD gummies in jars that have a total of 3000 mg of CBD per item.

More CBD Products Listed

The report went on to cover CBD for Pets, capsules, topicals, vapes & liquids and isolates in the same manner. In addition, Leafreport looked at bundle pricing and discount options. The report did note that pricing could be affected by several factors. It said, “Achieving certified organic status is neither easy nor cheap. It can be an expensive, years-long process. Some companies, like Charlotte’s Web, have been farming organically for years while others are completely new to the organic world. In some states, there is no provision for certifying industrial hemp as organic. Lazarus Natural’s in Oregon, for instance, grows their products organically, follows the rules of the Oregon Farm Bureau, but still doesn’t provide organic certification.”

It also added that not all extraction methods cost the same. “Most companies rely on either a traditional ethanol extraction or the newer and more expensive CO2 extraction method. Some companies use a combination of both.”

And finally, it noted that “some companies utilize 3rd party testing. While this gives consumers the ability to know what they are getting, it can ultimately be an expensive addition.”

 


StaffStaffOctober 9, 2018
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8min00

Ngaio Bealum to Co-Host; STS9, Dirty Dozen Brass Band, Rising Appalachia, Lyrics Born, Funky Meters and the Elevaters to Join Performers Among Others

SANTA ROSA, Calif., Oct. 08, 2018 /AxisWire/The Emerald Cup (the “Cup”) one of the cannabis industry’s premier culture and awards events, announced today its next set of headlining acts and the co-host of its 15th annual cannabis celebration, taking place December 15 and 16 at the Sonoma County Fairgrounds in Santa Rosa, Calif. The Cup will continue to announce additional musical talent over the coming months.

The co-host of this year’s celebration will be Ngaio Bealum, American comedian, musician, writer, actor, activist, juggler and publisher. Ngaio co-hosted Cannabis Planet and published West Coast Cannabis Magazine, and most recently appeared on Netflix’s cannabis cooking contest show, Cooking on High.

Additional musical acts announced for this year’s Emerald Cup include New Orleans’ Dirty Dozen Brass Band, 5-piece collective of electronic musicians STS9, as well as Rising Appalachia, indie hip-hop artist Lyrics Born, American funk band the Funky METERS, Los Angeles-based soul ensemble The Elevaters, Brooklyn-based afrobeat band Antibalas, Cut Chemist & Chali 2na and Australian musician Nattali Rize.

The Emerald Cup has grown into one of the largest, most influential cannabis events of the year and features a highly-curated experience for cannabis enthusiasts from around the world. Beyond its headlining musical acts, this year’s lineup features a variety of presentations from industry experts, artists and educators. Attendees will also have access to an array of exhibitors and retailers offering food, products and entertainment. Additional musical acts and artists will be announced over the coming weeks.

“We’re thrilled with the robust and diverse lineup that the Emerald Cup team has worked tirelessly to build for this year’s celebration,” said Tim Blake, Founder and Producer of the Emerald Cup. “The Cup continues to grow each and every year, and we’re proud to host some of the most passionate and engaged cannabis enthusiasts out there. We welcome both cannabis veterans and curious newcomers to take advantage of the array of experts, artists and educators, as well as the talented musical acts.”

The annual cannabis celebration, which will be the 15th running of the Cup, will also continue its careful and elaborate judging process, which spans across multiple categories including flowers, concentrates, edibles, CO2 cartridges, topicals and a range of CBD categories. The contest intake dates run from October 15 to November 18, 2018.

Tickets are available for purchase through the Emerald Cup website, as well as ticket retailer Eventbrite. Weekend passes start at $120 and attendees must be over the age of 21. This year’s event will be a celebration of the new ways of thinking and living within cannabis culture.

FESTIVAL DETAILS
The 15th Annual Emerald Cup
Dates: Saturday, December 15, 2018 – Sunday December 16, 2018
Time: Doors open at 10 a.m. PST
Venue: Sonoma County Fairgrounds
Address: 1350 Bennett Valley Rd, Santa Rosa, CA 95404
Admission: Varies // Weekend Pass Starts at $120
Age restrictions: 21+

Purchase Links: 
General Admission
https://emeraldcup2018.eventbrite.com

​VIP Emerald Passes & Travel Packages
https://www.cidentertainment.com/events/emerald-cup/

Connect:
Emerald Cup – Website
Emerald Cup – Facebook
Emerald Cup – Twitter
Emerald Cup – Instagram

About The Emerald Cup
The Emerald Cup was created in 2003 to advance the concept of sustainable and organic cultivation through competition between the finest sun-grown organic cannabis. Its reputation is firmly solidified as the largest, most respected, organic, outdoor, medicinal cannabis competition in the world. The Emerald Cup prides itself in bringing together experts and educators in the cannabis field to our fellow farmers, patients, and patrons each year. It is a community celebration that has grown to become a global movement honoring the year’s finest, organic, sun-grown, medicinal cannabis harvest.

Press Contacts:
Annie Graf / Cynthia Salarizadeh
KCSA Strategic Communications
agraf@kcsa.com / cynthia@kcsa.com
786-390-2644 / 865-425-6160


StaffStaffOctober 8, 2018
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6min00

Las Vegas, Nevada- October 8, 2018/AxisWire/ For the first time in history, cannabis education commercials hit mainstream television. A groundbreaking media blitz campaign for the upcoming cannabis online TV network, Hmm Did You Know (HDYK) aired a number of :30 commercial spots during primetime programming on stations including BRAVO, Discovery and the History Channel in the greater LA market. The spot featured Senator Positive T.A. Nelson,a seven-term Senator from the island of St. Croix, discussing the science and economic power of medical cannabis.  The HDYK campaign suggests that standards are shifting for cannabis marketing in legal states.

The spot, created by 420MEDIA, a Seattle, NYC and Nevada-based digital marketing and media agency serving the legal cannabis industry, is the first in a series that will feature prominent voices in the cannabis industry and community.

“The rationale behind medicinal cannabis is real, the science is real, the economics behind it is real, the health behind it is real, and the opportunities behind are very real” says Senator Nelson in the spot promoting the Hmm Did You KnowOnline Cannabis Network, a collaborative effort with 420MEDIA to launch an internet based digital video service that provides insight, education, and entertainment in the world of cannabis. The network will give audiences a clear representation of the cannabis plant and industry through premium content, innovative advertising, and a personalized experience.

“This first cannabis education spot for the HDYK Network marks an important milestone for the cannabis industry. For the first time, cannabis industry commercials have now gone mainstream and we are ecstatic to reach large populations during primetime with messages on the benefits of cannabis,” says Kerri Accardi, CEO of 420MEDIA.

“We are happy to break through and deliver the message that will reach national audiences. This is the first of many slated for this cannabis awareness education campaign with other renowned and very familiar faced cannabis experts in the sports, medical and entertainment field sharing their wealth of information about benefits of medical cannabis.,” she adds.

The first spot was co-sponsored by 420MEDIA along with several cannabis-based organizations and businesses including:

Humboldt Grace, a woman-owned cannabis strategic consulting company. Founder Lelehnia Du Bois offers her 45 years of experience to educate on the cannabis culture, work with individual, businesses, and organizations to develop successful strategies, and advocate for a healthy and sustainable industry.

The Marijuana Business Association(MJBA), which has quickly established itself as one of the leading national b2b organizations in legal cannabis. Established to provide business intelligence, professional networking and new business opportunity, MJBA hosts regular industry networking meetups, boot camps and seminars in Washington, Oregon, Colorado, New Yorkand Ohiowith MJBA Massachusetts and MJBA Nevada communities scheduled to activate in 2018.

Nature Nurse, Products utilize the power of Nature and knowledge of medicine to create products that support the biological Endocannabinoid system. Nature Nurse is a beautifully blended and synergistic combination of ancient plant wisdom which has been expanded upon through science to create high-quality, easy to use products to incorporate into everyday life supporting health and well-being.

Curved Papers, founded by Michael O’Malley, an MIT-educated entrepreneur whose innovative patented designs make joints Easy To Roll.

Vital CBD: Age Vital pharmacy, research and wellness is your local community and compounding family pharmacy Sarasota. By working in the medical field closely with physicians and patients for several years, their primary commitment is to serve people who suffer from chronic conditions such as pain, inflammatory conditions, and stress.

“We did it! We can take cannabis education to the mainstream on TV during Primetime to provide facts with the cannabis industry sponsors. Literally. I’m humbled. We were able to achieve this, five years to the day my Aunt Kathy passed away on October 2nd. I promised her that that I was going to educate the world about cannabis. I encourage, and welcome cannabis and hemp businesses of any size interested in supporting cannabis education and build their brand awareness to contact us about unprecedented sponsorship opportunities,” says Accardi.

About 420MEDIA
420MEDIA offers a unique combination of full-service digital marketing services, media distribution, and industry expertise. Our team’s experience allows 420MEDIA to provide the full range of services necessary to effectively craft and execute marketing strategy in the cannabis sector. To see our recent reel and our advertising packages, please log on to http://www.420media.us

 


StaffStaffSeptember 11, 2018
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11min00
New York – September 11, 2018 /AxisWire/ With cannabis going mainstream by the minute, and support for legalization in the U.S. at record highs (above 60 percent, according to Pew Research Center and Gallup), an increasing amount of highly-trained, seasoned executives are getting into the cannabis industry. From NYU grads, to Yale MBAs, to former U.S. House Speakers, talent is flooding the space.
In the latest move of this kind, Entrepreneur learned exclusively that veteran media executive Michael Klein has joined medical cannabis-focused digital media company cannabisMD.com to fulfill the Chief Executive Officer position. Klein brings more than twenty years of experience in mainstream media to the table, having served as Executive Vice President of Original Content at Viacom-owned MTV, Executive Vice President of Programming & Content Strategy for Digital Channels at Condé Nast Entertainment, and as a high-ranking executive at  SundanceTV, Travel Channel, TLC and Discovery.
According to a representative of cannabisMD.com, Klein will “oversee all creative and business operations for the company, launched in April 2018 by co-founders and chairmen G. Scott Paterson and Rory Millikin.”
Why Klein?
When asked why cannabisMD.com had picked Klein as its CEO, Paterson explained that the choice was based on the exec’s experience building and growing media companies, as well as a profound editorial and creative expertise.
“We’re in the early days of an enormous cultural shift in thinking around the therapeutic and wellness benefits of medical cannabis and CBD, and a new world of consumers is looking for unbiased, quality information to help them make the right choices for their individual needs and lifestyles,” said Klein. “We want to grow cannabisMD into a one-stop destination for comprehensive information and trusted voices, presented in the most compelling ways, so consumers can be smart about determing the benefits of medical cannabis and CBD for their loved ones and themselves.”
A Growing Trend
The news of Klein joinin cannabisMD does not only respond to a trend of seasoned executives migrating into the cannabis industry, but also to another tendency in the industry: the emergence of educational resources aimed at debunking stoner stereotypes and promoting the therapeutic benefits of marijuana.
Other websites undertaking a similar endeavor include:
“I’m impressed with the volume of original content out there,” Klein said when prompted about cannabisMD’s peers. However, he added, most of the existing content “seems to focus on the adult consumption market.
Klein believes that what differentiates his company is having identified a “real need among a fast-growing, underserved audience for unbiased information on the potential benefits of medical cannabis and CBD.
“For me personally, it’s really exciting as I can apply what I’ve learned about content and storytelling to help audiences make smart, informed decisions in this rapidly emerging area of health and wellness,” he told Entrepreneur.
The ‘Deats’
By this point in the conversation, we’d discussed the quality of cannabisMD’s content extensively. However, we still didn’t have a clear picture of the kind of programming the site will be creating, and what the actual reach will be.
“At the heart of cannabisMD is storytelling — from doctors and researchers sharing their latest findings; to myth-busting videos that educate and surprise; to personal stories and experiences of individuals from all walks of life,” Klein anwered. “This is urgent, timely programming on the potential benefits of medical cannabis and CBD that is honest, authentic, unfiltered and unbiased.
“As we strive to create a safe environment for consumers and brands, we do not see any barriers to distribution,” he supplemented.
By means of conclusion, the new CEO mentioned that cannabisMD has a unique opportunity to “become the authority for premium, unbiased content in the fastest growing space in health and wellness.
“Cannabis can be a provocative, intimating subject, but there’s no reason it has to be,” he said. “We’re creating a safe environment for consumers to explore this space and make choices that are right for them while brands can use the platform to reach this fast-growing, premium audience.
“Health and wellness has never been more important to consumers, and cannabisMD will seek to drive the cultural conversation around the emergence of medical cannabis and CBD with the help of some of the best thinkers and creators in the space.”

StaffStaffSeptember 10, 2018
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6min00
TORONTO, September 10, 2018/ AxisWire/ The Green Organic Dutchman Holdings Ltd. (the “Company” or “TGOD”) (TSX:TGOD) (US:TGODF)is pleased to be featured as the Keynote Interview for the upcoming Green Market Summit this Friday, September 14, 2018 with CNBC’s Jim Cramer.

Founder of TheStreet.com, American TV personality, former hedge fund manager, and best-selling author Jim Cramer will be interviewing Brian Athaide, TGOD’s CEO, on the Company’s successful IPO, future growth strategy, the future of cannabis beverages, international markets, and more. Expect Cramer to ask former P&G executive Athaide about his new role as CEO and why he thinks his product will resonate with consumers. This will be the first cannabis conference attended by Jim Cramer.

The Green Market Summit, The Advanced State of Cannabis Economics will take place Friday, September 14, 2018 at the One World Trade Center in New York City. More information on the event is available here.

“I am excited to share our story with CNBC’s Jim Cramer this Friday,” said Brian Athaide, TGOD’s CEO. “With such a vast US shareholder base and our objective to list on the NYSE in the near future, I look forward to the opportunity to showcase our company, methodology, and differentiated approach focused on both organic, beverages, and the international markets to a strong, sophisticated US audience,” Continued Athaide.

Investors looking to learn more about TGOD may visit the Company’s Investor Centre at https://tgod.ca/investor-centre/ or contact the Company at invest@tgod.ca, and patients may now register for the Company’s beta patient program at https://tgod.ca/patients/

Contact Us:
E: invest@tgod.ca
T: 1 (416) 900-7621
W: www.TGOD.ca


StaffStaffSeptember 5, 2018
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4min00

JACKSONVILLE, Fla., September 5, 2018/AxisWire/ Athletes for CARE (A4C), a not-for-profit organization dedicated to creating a community where athletes can find support and raise awareness about the many challenges they face, announced today that Emily Paxhia has joined its Board of Directors.

Created for athletes by athletes, A4C strives to assist athletes both on and off the field by offering educational programs and services built specifically to help them overcome many of the issues they may be struggling with. Additionally, A4C helps fund and commission research initiatives designed to benefit athletes directly.

“We are thrilled to welcome Emily to our board and we look forward to her contributions,” said Anna Valent, Executive Director at Athletes for CARE. “Emily is a born leader with a keen understanding of management and oversight. Her proven track record of excellence will prove invaluable as Athletes for CARE continues to advocate, educate, and support both current and former professional athletes.”

Ms. Paxhia is a co-founder and a managing director at Poseidon Asset Management, an investment management company that invests exclusively in the legal cannabis industry. As a managing director, she works closely with her partners to create consequential deal structures and ensure that proper governance is carried out at the company level. Ms. Paxhia has also served on the Board of Directors at the Marijuana Policy Project, one of the most preeminent cannabis advocacy organizations.

“From chronic pain to depression, today’s athletes face a host of debilitating issues once they leave the field of competition and Athletes for CARE has been instrumental in helping them overcome these challenges,” said Ms. Paxhia. “I am deeply honored to join this highly distinguished board and assist in its noble goal of creating a community where all athletes, regardless of their sport, can find support and assistance as they search for new passions and purpose in life after a career in sports.”

About Athletes for CARE

Athletes for CARE (A4C) is a not-for-profit organization dedicated to creating a community where athletes can find support, opportunity, and purpose in life after a career in sports. A4C was founded by a group of pro athletes who are uniting as one voice to advocate for research, education, and compassion when addressing critical health issues facing athletes and the public at large. For more information, please visit athletesforcare.org.

 

Media Contact:

Cynthia Salarizadeh

KCSA Strategic Communications

Cynthia@kcsa.com

 


StaffStaffSeptember 5, 2018
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5min00

Lewis Goldberg of KCSA Strategic Communications Interviews Danny Moses of “The Big Short” About the Opportunities, Risks and Future of Cannabis

NEW YORK, September 5, 2018/AxisWire/ In 2007-2008 the U.S. housing market crashed and a few, very prescient investors were able to “short” the market and make a killing.  One of these traders, Danny Moses, featured in Michael Lewis’ book The Big Short  has pivoted from housing to cannabis and has since called this nascent market “The Big Long.”

Moses will be interviewed at the closing session of the first annual Green Market Summit on September 14, 2018 in New York City by Lewis Goldberg, Managing Partner at KCSA Strategic Communications, the largest investor and public relations firm operating in the cannabis industry.  

Hosted by the Green Market Report, the cannabis industry’s premier financial news organization, the one-day event will feature exclusive data and economic analysis focused on five key sectors in the industry: Banking, International Trade, Retail, E-Commerce and Seed-to-Sale Tracking. The interview will close the event and take place from 4:00 – 4:50 PM.

“As the cannabis industry continues to mature and tap into the capital markets for growth capital, investors need to understand the risks and once-in-a-lifetime opportunities that are available, ” said Mr. Goldberg. “Danny Moses is one of the most recognized traders on Wall Street. This interview will provide valuable insight and forecasts by one of the greatest trading minds to those interested in the cannabis industry.”

“Cannabis represents one of the largest opportunities for investment, but it is also a minefield considering it is still federally illegal,” explained Danny Moses. “Banking and capital are the two biggest obstacles to investment in the industry. However, these risks present a greater return for those smart enough to take advantage.”

Join the industry’s leading financial minds and public companies as they review the economic landscape of the cannabis industry.

Located in the Financial District of New York City at One World Trade Center, the event is made possible through a partnership with TheStreet and the Marijuana Policy Group. The keynote speaker will feature TheStreet’s Jim Cramer, who will interview Brian Athaide CEO of The Green Organic Dutchman.

Tickets for the event and early bird pricing are still available, but spacing is limited. For more information, please visit: www.GreenMarketSummit.com

WHAT: Green Market Summit: The Advanced Economic State of Cannabis
WHEN: September 14, 2018
WHERE: One World Trade Center, 285 Fulton St, New York, NY 10007

About KCSA Strategic Communications

KCSA is a fully integrated communications agency specializing in public relations, shareholder communications and social media, with expertise in cannabis, financial and professional services, technology, healthcare, digital media and energy. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm’s clients are its best references. For more information, please visit http://www.kcsa.com/ or https://www.kcsa-cannabis.com/

Communications Contact:

Anne Donohoe

KCSA Strategic Communications

adonohoe@kcsa.com

212.896.1265

 

 

 


Debra BorchardtDebra BorchardtJanuary 29, 2018
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3min00

Advertising Week and PRØHBTD MEDIA have extended their exclusive strategic partnership to further develop content and consulting services for brands in the cannabis space and beyond. The two companies first teamed up last year at Advertising Week in New York where PROHBTD impressed the New York crowd with its video stories on emerging cannabis brands like the chocolatier Defonce.

The partnership is starting strong with a video docuseries called “Branding Bud,” along with an editorial platform and a podcast series that will examine cannabis brands. There will be a special focus on what goes on behind the scenes of building a brand in the cannabis world and how that effects design, marketing, and diversity.

PRØHBTD MEDIA CEO and founder, Drake Sutton-Shearer, said, “We’re honored that Advertising Week has chosen to continue working with us. With the cannabis industry positioned to exponentially grow beyond $40 billion within the next five years, cannabis brands need help telling their stories to mainstream audiences and potential acquirers. Mainstream brands also need guidance to communicate with cannabis consumers in genuine and brand-safe ways. This partnership enables PRØHBTD to continue our mission of connecting brands with consumers via the Advertising Week platform.”
Advertising Week APAC, which takes place from 30 July and 2 August 2018, will see the debut of the “Cannabis in Australia” sessions to help educate and introduce leading cannabis brands to the Australian market, before returning to the United States for Advertising Week in New York in October 2018.
“The Advertising Week platform has always been about helping brands and marketers navigate what’s coming next in the technology and marketing space,” said Lance Pillersdorf, Advertising Week co-founder, and COO. “We’re excited to expand our partnership with PRØHBTD MEDIA to ensure the Week continues to bring a fresh perspective and provocative global conversations to delegates all around the world.”
Advertising for cannabis companies is a huge challenge since many of the traditional outlets are off limits. Cannabis companies are finding that building a brand name is harder than normal since even social media outlets reject the most innocuous ads. Last year’s cannabis sessions at Ad Week in New York were heavily attended as there was a large desire to learn more about cannabis branding.

Debra BorchardtDebra BorchardtNovember 15, 2017
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4min00

Public relations company  KCSA Strategic Communications has taken the lead among New York media companies to get involved with cannabis industry companies. As a result of this commitment, KCSA has launched a new podcast called “The Green Rush.” The podcast has been launched in conjunction with a dedicated public relations branch with investor relations and a social media cannabis practice. The new website created for this new arm will serve the specific needs of leaders in the cannabis industry across the entire supply chain.

KCSA is using “The Green Rush,” hosted by Managing Partner Lewis Goldberg and Managing Director Anne Donohoe, as a platform for conversations with industry leaders, the media, cannapreneurs and public advocates about the big issues facing this dynamic industry. The company has been working with clients in the cannabis space for more than five years and has deep institutional knowledge as well as access to decision-makers, investors, entrepreneurs, and analysts who are writing the rules for this new marketplace.

 

“The Green Rush is real. With nearly 300 publicly listed cannabis companies, tens of thousands of retail investors, and a seemingly insatiable appetite in the mainstream and trade press for stories about cannabis companies, the opportunity to help shape this industry was too interesting to ignore,” said Mr. Goldberg. “While the cannabis industry is still very young, and sits in a regulatory gray area, we believe that we are only at the very beginning of defining this growing industry.”

KCSA has always been a forward-looking public and investor relations agency, and it is with that in mind that they decided to launch this practice, headed up by Mr. Goldberg on the public relations team and Managing Director Phil Carlson from the investor relations team.

“Companies need the ability to tell their stories effectively to investors, market participants, regulators, legislators and even consumers. KCSA has a proven track record of working with entrepreneurial companies, C-suite executives and boards to define and deliver a clear message, call to action and then measure the impact that we have on a company’s bottom line,” continued Mr. Goldberg.

Mr. Carlson added, “The appetite among institutions for information about publicly traded cannabis companies has never been greater. While there is a massive reticence to invest institutional dollars in this sector, the flow of capital from high-net-worth individuals, family offices and general partners at hedge funds and private equity firms into cannabis companies is accelerating. Facilitating access to these types of individuals and capital is the type of value that our cannabis practice brings to our clients every day.”

“The Green Rush” podcast is a weekly, 30-minute show and can be found on iTunes, Stitcher, iHeartRadio, and other popular podcatchers. Mr. Goldberg and Ms. Donohoe will be speaking with lawmakers, investment bankers, CEOs, entrepreneurs and investors, among others who are transforming cannabis away from the shadows of the black market into a thriving, legitimate industry.

Initial guests on “The Green Rush” include Alan Lien, Founder and President of Solis-Tek, Alan Brochstein, founder/creator of 420 Investor and New Cannabis Ventures and Debra Borchardt, Co-Founder, CEO, and Editor-In-Chief of Green Market Report.



About Us

The Hemp Market Report will target news from the fast growing worlds of cannabidiol (CBD) and hemp. As a sister site to the Green Market Report, HMR will cover financial stories, but also take a look at lifestyle news as well. The Hemp Market Report will also publish sponsored content as we seek to expand our content offerings.


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