Charlotte’s Web (OTC: CWBHF) is offering its first-ever CBD swap pop-up shop. CBD was everywhere over the holidays and many people probably received gifts with CBD in it. Charlotte’s Web though believes that many of these products may be inferior to theirs and so in the spirit of post-holiday gifting, Charlotte’s Web is offering a chance to swap those gifts.
The company opened a 1500 square foot modern apothecary pop-up located at 219 NW 23rd Street Miami FL 33127 on January 8th and will stay open until Match 31st. It is a multi-activation brand experience that is part retail, part education center and part cultural space. The company said the pop-up will host a unique CBD SWAP program where attendees can trade in their unwanted CBD for a gift bottle of Charlotte’s Web, for free (until 2/1).
From 2/2 onwards, the pop-up space will operate as a full retail, educational, and social experience. Charlotte’s Web will announce Super Bowl activations in the coming weeks. Charlotte’s Web in-house agency designed the retail experience in partnership with Winston Retail.
How to Swap: (from 1/8 through 2/1)
- Bring CBD that you’re not too sure about to Charlotte’s Web pop-up shop.
- Enjoy learning about CBD while in the space, talk to the experts about how CBD works and what to look for when buying quality CBD products.
- Give your CBD to the representative.
- Receive Charlotte’s Web premium quality, full-spectrum hemp extract with CBD – for FREE.