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Charlotte's Web Archives - Hemp Market Report

StaffStaffJuly 21, 2020
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9min00

Charlotte’s Web Holdings Inc. (OTC:CWBHF) unveiled “part three” of its groundbreaking “Trust The Earth” campaign. Originally launched in October 2019, the “Trust The Earth” campaign was created to break down barriers by opening up doors of access to the power of hemp for health.

Now, Charlotte’s Web  is continuing to use its voice, public art, the country’s landscape and its collaboration with Studio Number One, the creative agency founded by legendary artist Shepard Fairey,

Created in McPherson, Kansas, the 76-acre farm art installation features a massive rendering of a hand holding a hemp stalk and the call-to-action “Trust the Earth.” This ‘Trust The Earth’ farm field art will be ‘unveiled’ online officially on July 21, 2020. Studio Number One and Fairey’s original art was ‘grown’ and mown on   3,049, 200 square feet of farmland and the installation required one solo farmer mowing for one week using a GPS to guide the process. The final field art, installed by Precision Mazes, is so large that it required a local farmer’s plane to achieve enough height to photograph the entire Trust The Earth field art installation.

“This art is the visual and naturally living embodiment of Charlotte’s Web’s mission to unleash the healing powers of botanicals,” said Deanie Elsner, CEO for Charlotte’s Web. “And, we hope this inspires many to join us in fighting for sound federal and state regulations.”

“A farmer’s field is a place to cultivate life-changing ideas and grow a voice for those still seeking hemp-based wellness. Through this powerful artwork, we experience a coalition between earth and humanity, and our journey to create sustainable, natural wellness. In the case of hemp, revolutionary wellness. Our purpose is to ignite conversations that open access to hemp in all states that have yet to provide this choice,” said Jared Stanley, Chief Cultivation Officer and a co-founder of Charlotte’s Web.

“Whether it’s a mural in Brooklyn, a poster in your home, or a field in Kansas, Studio Number One understands the power of art to compel change. SNO worked with Charlotte’s Web to call on citizens to Trust the Earth,” Shepard Fairey.

The “Trust The Earth” campaign supports Charlotte’s Web’s on-going mission to open up access to hemp CBD, especially for those who depend on it for quality of life. Its purpose is to raise awareness of the need for improved and equal access to hemp-derived CBD products for everyone in every U.S. state.  Founded in 2014, the Stanley Brothers set out to change perceptions about the health potential of hemp, forwarded laws, and inspired vital research.

The origin of the CBD movement was ignited by families, veterans, and farmers, desperate for a better way that solutions in nature. Now, the exploding CBD industry is inspiring the mainstream to consider hemp CBD, the life-changing compound that has been misunderstood for over one hundred years.

 “This glorious field art celebrates everyone on Earth whose lives have been improved by hemp-derived CBD wellness products,” said Elsner. “Charlotte’s Web continues to lead the revolution and will continue to advocate.”

The Charlotte’s Web website is www.charlottesweb.com. The campaign platform is www.TrustTheEarth.com .


Julie AitchesonJulie AitchesonFebruary 10, 2020
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5min00

As more consumers turn to medicinal herbs for their wellness needs or simply to keep current with trendy boho culture, CBD is proving a ubiquitous addition to the scene.  Everyone from CBD industry giants like Charlotte’s Web to boutique brands with witchy cred like Sacred Smoke Herbals is marketing soothing CBD smokes without the addictive chemicals of conventional tobacco products in the form of pre-rolled CBD joints, and consumers are lining up, and lighting up, in response. 

In its forecast of leading trends in 2020, Canna Trading Company featured CBD pre-rolls as a way to consume CBD in its most bioavailable form. (Bioavailability refers to the amount of a consumed substance that actually becomes available for uptake in the body.) When smoked, CBD enters the body through two pathways, the mouth and also the lungs, which deliver CBD directly to the bloodstream. 

Jacob Eppinger, writing for online platform Odyssey, differentiates between CBD pre-rolls, which look exactly like a joint made with THC-rich cannabis, and CBD cigarettes, which are also experiencing a popularity surge. CBD cigarette manufacturers such as Wild Hemp offer smokable CBD without the visual stigma of smoking a joint. CBD manufacturers are eager to cater to the segment of the population that wants to inhale its CBD incognito, without exhaling that signature funky-smelling cloud of smoke. Vendors like Hemp86 have developed smokable CBD products without the funk, and are ranked among the most popular brands on the market. 

Smoking herbs in order to benefit from their medicinal properties is not a new concept. People have long used herbal cigarettes containing such lung-supportive herbs as mullein and coltsfoot, either blended with tobacco or on their own as a way of cutting back on tobacco or making a smoking habit “healthier”. Other relaxing herbs like damiana, lavender, mugwort, and now CBD, are smoked for their non-psychoactive “chill out” effect. 

Pre-rolls provide a cheap, easy way for CBD novices to dip a toe into the cannabidiol world without a huge initial investment. It is possible to buy high-quality hemp flower (which contains the highest potency of CBD) by the gram at a fraction of the cost of oil, though the health benefits appear anything but comparable. Mathew Gold, a staff attorney for the Federal Trade Commission, warns that “simply being free of additives—or, in the case of herbal cigarettes, nicotine, doesn’t make them safer. Any kind of cigarette you smoke has tar and carbon monoxide, which have very real health hazards associated with them.” 

Despite this fact, sales of hemp pre-rolls remain strong. In an article for Hemp Industry Daily, Brightfield Group analyst Bethany Gomez estimates that the smokable hemp market has grown 250 percent since 2017. By 2018, 41 percent of CBD users of the 5,000 surveyed had entirely replaced tobacco with CBD. It remains to be seen whether the pre-roll trend will burn itself out in 2020 or become a new fixture in the CBD consumer’s daily routine, but for now, smokable CBD is sparking plenty of interest.


StaffStaffJanuary 14, 2020
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2min00

Charlotte’s Web (OTC: CWBHF) is offering its first-ever CBD swap pop-up shop.  CBD was everywhere over the holidays and many people probably received gifts with CBD in it. Charlotte’s Web though believes that many of these products may be inferior to theirs and so in the spirit of post-holiday gifting, Charlotte’s Web is offering a chance to swap those gifts.

The company opened a 1500 square foot modern apothecary pop-up located at 219 NW 23rd Street Miami FL 33127 on January 8th and will stay open until Match 31st. It is a multi-activation brand experience that is part retail, part education center and part cultural space. The company said the pop-up will host a unique CBD SWAP program where attendees can trade in their unwanted CBD for a gift bottle of Charlotte’s Web, for free (until 2/1).

From 2/2 onwards, the pop-up space will operate as a full retail, educational, and social experience. Charlotte’s Web will announce Super Bowl activations in the coming weeks. Charlotte’s Web in-house agency designed the retail experience in partnership with Winston Retail.

 

How to Swap: (from 1/8 through 2/1)

  1. Bring CBD that you’re not too sure about to Charlotte’s Web pop-up shop.
  2. Enjoy learning about CBD while in the space, talk to the experts about how CBD works and what to look for when buying quality CBD products.
  3. Give your CBD to the representative.
  4. Receive Charlotte’s Web premium quality, full-spectrum hemp extract with CBD – for FREE.


About Us

The Hemp Market Report will target news from the fast growing worlds of cannabidiol (CBD) and hemp. As a sister site to the Green Market Report, HMR will cover financial stories, but also take a look at lifestyle news as well. The Hemp Market Report will also publish sponsored content as we seek to expand our content offerings.


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